Hero film
A finished lead piece built for the release moment, with duration, source plan, titles, sound, and delivery formats named in scope.
Campaign production
Cinematic assets built around one clear frame.
Video, campaign imagery, key art, titles, event screens, and social cuts for launches, advertising, events, and promotions.
Production method
Start with the premise and the placements.
The written scope names the audience, release moment, source material, usage, durations, crops, and delivery surfaces before production begins.
- 01
Brief
Audience, offer, release date, placement, rights, source material, and main constraint.
- 02
Look frame
One approved frame sets subject, palette, type, crop, light, and image treatment.
- 03
Asset plan
Master film, cutdowns, key art, event frames, social crops, titles, and required durations.
- 04
Production and edit
Source creation, image work, motion design, editing, titles, sound scope, and review checkpoint.
- 05
Delivery matrix
Named files by duration, aspect ratio, resolution, platform, and version.
Output families
Four families cover most releases.
Every family is named in the written scope with its own duration, format, and version list.
Cutdowns and social clips
Shorter edits and vertical versions built from the same premise and approved source.
Campaign imagery and key art
Lead images, type systems, crops, covers, event frames, and supporting information fields.
Event and promotion screens
Wide and vertical display frames, title loops, holding frames, and event-specific information layouts.
Scope variables
Source capture, supplied footage, generated source, duration, sound, number of versions, usage, and delivery date.
Source boundary
The scope names where every source comes from.
A production can combine supplied footage, directed image production, editing, motion design, titles, sound scope, and agreed output crops.
Buyer-supplied source
Footage, logos, product files, scripts, facts, music rights, talent permissions, and existing campaign material.
Studio-created source
Look frames, campaign imagery, motion design, titles, edit, graphic systems, and source generation named in scope.
Outside production
Crew, locations, talent, travel, equipment rental, and licensing when a project requires them. These sit outside the studio scope and carry their own cost.
Studio work
One image, carried through the release.
Campaign World uses one subject, one title structure, and one palette across key art, display, crop, and motion logic.
Anonymized work
Three motion studies, judged on the frame.
The source stays anonymous. The clips support review of edit, pacing, framing, and visible graphic decisions.
Movement
Review focus: shot length and screen direction.
Atmosphere
Review focus: hold time, light, and negative space.
Tension
Review focus: shot density and subject distance.
Start production in writing
Send the release brief.
Share the release date, audience, placements, required durations, source material, usage, and the main constraint.
The response confirms source needs, outputs, outside costs, review points, rate, and timing in writing.